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Pay Per Click Campaign Management
Pay per click (PPC) is another form of getting your website highly ranked in the search engines. It’s an internet advertising model where advertisers only pay when a user actually clicks on the advertisement to visit your website.
Due to the high levels of competition through the internet it is important to make yourself easily accessible online to the consumer. Although it is always recommended that you use organic Search Engine Optimisation on your website many companies also use PPC to raise awareness of their products or the service that they offer as it can work well as a short term solution.
Understanding Pay per Click (PPC)
PPC has become a very complex area and to make it really work for you a lot of the time needs to be spent monitoring the keywords and bidding prices. This can be time consuming however through using a PPC campaign management programme all the hassle is taken away from you.
It is advisable to use PPC in conjunction with organic seo. You can use the PPC to help your website get noticed by the search engines and generate more traffic to your site but really PPC is a short term approach. As soon as you stop paying your adverts will disappear.
For more information call us today on 08700 760 761.
Alternatively, click here to fill out our enquiry form.
Pay per Click (PPC) Campaign Elements
Stage 1: Market and Keyword Research
At this stage, estimations on what can be delivered will be developed. A thorough market research campaign will be run to define the search terms that are used by your target audience. From this a list of keywords will be generated that can be used in your PPC campaign.
Stage 2: Campaign and Account Set-up
Once the campaign structure and keywords have been generated, an account will be set up on the agreed search engines using the following process:
• Decide which search engines
• Streamlining the click through process
• Enhance the visitor experience by delivering people straight to the content they have requested
Stage 3: URL Deep Linking
Through out the campaign it will be ensured that all keywords are relevantly grouped. This allows us to target the PPC ads more effectively through deep linking.
Stage 4: Optimisation of Keywords and Pay per Click Ads
Once the campaign is live, your campaign will be continually optimised. This optimisation involves keyword analysis and constant reviews of the ad copies showing on the search engine. This will improve conversion rates and the overall cost efficiency of the campaign.
Ongoing: PPC Management / Optimisation
Continuing on from the optimisation of keywords and PPC ads, trends will be analysed and history built up in your campaigns to further optimise all All campaigns will be created to appeal to the audience of the UK/Global market.
Reporting
Based on your requirements; daily, weekly & monthly campaign performance reports can be provided. This will highlight all the keywords and costs and provide all the key performing indicators.
Depending on the data that you wish to see the reports can be tailored to meet your requirements. As part of our consultancy, each of the metrics will be thoroughly studied at the start of the campaign to make sure each of the key performing indicators is understood.
Why not give us a call on 08700 760 761 and find out how we can help you with your PPC campaign.
Alternatively, click here to fill out our enquiry form.
Pay Per Click
Is Pay-per-Click right for you?
Rachel Weybourne, Marketing Director talks you through Pay per Click – what it is and how we can help. Pay-per-Click can work really well to help some companies in search engines for others it can be an expensive mistake. Let us help you to find out what's best for your company.
