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Pay Per Click Campaign Management

Pay per click (PPC) is another form of getting your website highly ranked in the search engines. It’s an internet advertising model where advertisers only pay when a user actually clicks on the advertisement to visit your website.

Due to the high levels of competition through the internet it is important to make yourself easily accessible online to the consumer. Although it is always recommended that you use organic search engine optimisation on your website many companies also use PPC to raise awareness of their products or the service that they offer as it can work well as a short term solution.

Understanding Pay per Click (PPC)

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PPC has become a very complex area and to make it really work for you a lot of the time needs to be spent monitoring the keywords and bidding prices. This can be time consuming however through using a PPC campaign management programme all the hassle is taken away from you.

It is advisable to use PPC in conjunction with organic seo. You can use the PPC to help your website get noticed by the search engines and generate more traffic to your site but really PPC is a short term approach. As soon as you stop paying your adverts will disappear.

For more information call us today on 0800 644 6894.

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Pay Per Click

Is Pay-per-Click right for you?

Rachel Weybourne, Marketing Director talks you through Pay per Click – what it is and how we can help. Pay-per-Click can work really well to help some companies in search engines for others it can be an expensive mistake. Let us help you to find out what's best for your company.

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