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Organic Search Engine Optimisation

The internet is full of competitive industries and in order to be successful you have to stand out from your competitors. The average consumer will only check the first 3 pages of the search engines when searching for a product or service, which is why it is so important to make sure you are in the top rankings of the search engines. With most consumers finding their future suppliers online it is important to be able to stay ahead of your competitors. This can be achieved through organic Search Engine Optimisation listings. Take a look at the two images below and you will see the impact that organic Search Engine Optimisation can have on the number of referrals to your website. As you will see the first month the Kettler website went live they received 495 referrals from the search engines. Then 11 months later, they received 1732 referrals from the search engines. This is a fantastic increase and one that they are extremely pleased about.

Kettler search terms statistics before Search Engine Optimisation

Kettler search terms statistics after Search Engine Optimisation

Kettler search terms statistics after Search Engine Optimisation

Kettler search terms statistics before Search Engine Optimisation

Organic listings are those that appear down the left hand side of the page in search engines, this isn’t something that can be achieved overnight but takes an amalgamation of different techniques and practices. We have experts in this field that are able to understand the changes that are made by the search engines, ensuring that all our clients websites are updated with the technology needed to keep their websites highly ranked in the search engines.

Get your website found organically

SEO Search engine optimisation

In today’s competitive marketplace, if your website can't be found you can't compete, as cheesy as it sounds it’s very true!! With the internet offering an unlimited source of information there is a growing trend for purchasers to go online to research and shortlist a range of companies before buying.

Search engine optimisation is the process and techniques used to make websites highly ranked in search engines such as Google, MSN and Yahoo. Statistics show that the majority of internet users only look at the first 3 pages of search engine results but predominantly page 1. Internet users have a very short concentration span online and it is getting shorter, they will head straight for a search engine, type in what they are looking for and then check out the websites that come up first. If your not on that list you won't even get a look in. Even if you are on that list when they click through to your website you only have a short amount of time to catch their attention otherwise they will just click the back button and move on to the next website.

To see how your company is doing online, type a key phrase that describes your business in Google and check the position where your company’s website appears. If you are not listed within the first 3 pages you could be losing a lot of business to one of your competitors. The criteria used by search engines to position websites (algorithms) are constantly changing so that websites keep up to date and relevant to users. Therefore, if you do not keep up to date with the latest changes your website can fall in the rankings. In order to make sure your website is compliant with the ever changing search engine algorithms, our SEO specialists keep monitoring the search engines on a regular basis – the latest changes are then incorporated in to our products, benefiting all our clients.

Organic SEO isn’t something that can be achieved over night. We usually say up to 3 months before you see any results, however all of our clients usually see a marked improvement within a few weeks. However, don't take our word for it, let Google tell the story!

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