CAST Newsletter Service
CAST is a feature packed customer relationship management (CRM) tool that enables you to deliver your company messages via bulk email in seconds. Customers like to feel that they are valued and one way of doing this is to keep them up to date with your latest news and offers. Permission marketing is a very useful tool in the New Media Age; each of the customers in our clients database will have opted to be and therefore are more likely to read the information that is sent out to them.
CAST enables you to keep infront of your visitors with a direct branded newsletter and see whos interested in what you have to say. Let SEO Site Builder do it ALL for you!
Feature List...
- automatically place a registration section wherever you require it in your website pages to allow visitors to add themselves to your newsletter
- automatically checks for duplicate emails
- allows you to add your own Success or Fail messages on registration
- allows you to completely control the content of the news letter through a word type interface
- allows you to add both text and images to your news letter
- allows you to add links to web pages
- allows you to manually add clients to the newsletter - great while on the phone to new clients, just add and hit run newsletter
- Click-Through-Monitoring - Every time a customer or potential customer clicks from the newsletter to your site you will be sent an email to let you know.
- Includes an anti-spamming mechanism - will only deliver a newsletter to an individual once in any month
- It will even track any clicks from the newsletter and provide you with
- who clicked the newsletter
- how many times did they click
- what date(s) and time(s) did they click
- which link(s) did they click on - Very useful for targeting on visitor interest
- Automatic unsubscribe facility.
- No technical knowledge is needed!
CAST Newsletter can be seamlessly integrated into any of the IT3.com products or even used as a stand alone product.
Newsletter Editor Screen
The Newsletter editing screen allows you full control via an MS Word type interface allowing you all the functions you would normally expect to see in an editor.
Additional fields are also available for your Newsletter Subject, Reply Email Address, Registration Success Message and Duplicate Email Message.
The ease of use along with the ability to simply add this feature to your website, you would think is reason enough to want this feature. Add to this the ability to see you clients areas of interest by recording each visitors clicks back to each page of your website is a pretty compelling reason to use this feature.