Lobster Bob Online makes waves
Home grown in Cardiff, the Capital’s newest surf shop launches a new and exciting experience for its on line customers by incorporating videos of each, and every product on its website.
John Davies, MD of Lobster Bob commented, “When we embarked on our new website we wanted our customers to fully embrace the culture of Lobster Bob; from meeting the team through to fashion shows and of course researching a product before buying. In other words, have a similar experience to visiting one of our own stores. The IT3.com and LifeOnShow.TV solution has certainly turned a few heads in the industry. This is at the edge of innovation and provides a whole host of opportunities to build a platform that we can interact with our customers throughout the world, which as a homegrown Welsh company, has huge appeal.”
The first fully integrated EPoS, e-commerce system with streaming video
All too often shoppers are disappointed with their online shopping experience, with the visualisation of products limited to static imagery.
Lobster Bob is revolutionising selling online through the use of video, providing a unique personal service that visitors can engage with. Life on Show.TV has integrated its cutting edge online streaming media player into IT3.com’s SEO Ecommerce, the shopping system behind Lobster Bob. This not only provides videos of products but also every aspect of the shop and its staff, bringing Lobster Bob to life.
Videos are provided for the whole range of products from large surf boards right down to sunglasses, not only allowing customers to get a better view of the product but also ensuring a more informed buying decision.
The full e-commerce system provides shoppers with an easy to use way of searching and browsing products and then seamlessly walks them through the shopping basket process. The integration of the e-commerce and EPoS systems means that the stock levels will always be up to date, so shoppers will never be able to purchase something that is out of stock. Having a single stock system that both serves their physical stores and online shop simplifies their stock management. Offering customers a true shopping experience through the medium of video will give a totally new dimension to shopping online.
Lobster Bob has also used video to help visitors get even closer to its staff, allowing customers to associate with the team both on and offline.
“It has been very exciting working with Lobster Bob to create this very unique online experience. The personal touch has been lost with internet shopping stores, however using Life on Show.TV Lobster Bob has closed the gap between online and high street shopping even further,” said Adam Price, Managing Director of Life on Show.TV.
Lobster Bob’s online shop isn’t just about purchasing surf wear and hardware online, it is about creating a fun, exciting, interactive and useful experience for visitors.
Check out the Lobster Bob brand new website for yourself - www.lobsterbobonline.co.uk
Or call us on 0800 644 6894!
