What is Search Engine Optimisation?
More people each day use the search engines to collect information and find websites online. With over 13.9 million households in Great Britain with internet access (source: National Statistics) – this is more than half of the UK’s population, promoting your product and services above competition remains key.
Research shows that most people using search engines only look at the sites listed on the first 3 results pages. Try typing your products or services in Google and check your company’s website position. If you are not listed you are potentially losing a lot of business!
There are two ways to improving your website rankings on search engines. One is through paid for advertising (sponsored links) and the other is through natural (or organic) listings.
Natural listing is achieved through Search Engine Optimisation techniques which enable websites to be search engine friendly. This means that web pages contain everything the search engines are looking for. Search engines value websites that are relevant and are user friendly – which means websites that have information visitors are looking for and are also easy to use. Therefore sites that are search engine optimised get more traffic by making sure the content is relevant to visitors, and offer better user experience.
