Ideal Business Show
Summary
The Ideal Business Show provides a series of exhibitions and conferences especially for directors, owners and entrepreneurs of small and medium sized organisations, offering them access to valuable business information, advice and networking opportunities.
There are four events:
• B2B Wales
• B2B London
• B2B Thames Valley
• B2B North West
Requirements
The Ideal Business Show's main requirements included:
• Search Engine Friendly
• Full control of their website content
• Easy to use Content Management System
• A functional and straightforward website
Easy access to the content on their website was extremely important for the team at the Ideal Business Show. Previously, every time they wanted to make changes to the website they had to contact their provider to make the alternations on their behalf.
The Ideal Business Show was also in the process of re-branding their collateral and wanted to make sure that the website followed the same look and feel.
Solution Provided
IT3.com suggested a change in the structure of the Ideal Business Show website.
At the time they had a different domain for each of the exhibition locations, resulting in 7 different domains containing repetitive information. IT3.com recommended that the website’s functionality would improve by having one the Ideal Business Show domain taking visitors to different pages with specific regional exhibition information contained. This would also make it easier for the Ideal Business Show to manage.
IT3.com applied the new brand and design created by the Ideal Business Show to the content management system – as a result they would not need to worry about the look and feel of the website. All they had to do was to add the content and SEO Site Builder automatically incorporates it into the design –ensuring that the whole website is consistent with the overall Ideal Business Show theme.
SEO Site Builder allows the Ideal Business Show to be in control, as they can change the content whenever they need to by utilising the user friendly system.
Feedback
"For Ideal Business Show it is essential that we keep our exhibition and conference visitors and exhibitors up to date with latest developments. IT3 have given us the ability to change content now, rather than relying on other people to do it in their own time. Not only that, but they back this up with a free basic training session that got us started and excellent support over the phone. Their Customer Support and advice is unsurpassed, they have helped us achieve much more than we thought we could with an incredibly quick turn around", said Danny Grogan, Ideal Business Show Event Director.
Visit the Ideal Business Show Website at www.idealbusinessshow.co.uk