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West Bromwich Albion Football Club
Case study


July 2008

SEO Ecommerce


West Bromwich Albion Football Club are a professional football club based in the West Midlands. Having won the Coca-Cola championship last season, the team got to the FA Cup Semi-Final and have recently been promoted to the premier league. The team have played their home games at The Hawthorns since 1900 and have played in blue and white stripes for most of their history.


Already selling their merchandise in stores, West Bromwich Albion FC wanted to offer their fans the additional option and flexibility of buying online 24 hours a day 7 days a week. They already had a small online shop but it really didn’t meet their requirements and wasn’t professional and flexible enough to take them into the Premiership.

With the new football season starting August 16th West Bromwich Albion FC needed an efficient and flexible ecommerce provider who was capable of getting their online shop up and running in time. In addition to this West Bromwich Albion FC required an online shop that would look professional yet be easy for visitors to find what they were looking for and buy online.

Screen shots

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  • West Bromwich Albion home page
  • West Bromwich Albion department page

Solution provided

With only a couple of months until the new Football season was due to kick off, IT3.com were faced with creating a brand new professional, effective and easy to use online shop for West Bromwich Albion FC.

SEO Ecommerce was easily set up within the given timeframe and has provided West Bromwich Albion FC with an easy to use system which exceeds their requirements and expectations.

Being a Premiership team West Bromwich Albion FC needed to ensure that online credit card transactions through their new online shop would be secure. As SEO Ecommerce is partnered with leading payment gateway provider, Secure Trading, West Bromwich Albion FC could rest assure that SEO Ecommerce would provide them with secure online transactions.

SEO Ecommerce provides visitors with a smooth and enjoyable online shopping experience. The Refine your search facility within SEO Ecommerce lets shoppers easily find what they are looking for within 2 clicks- this ultimately improves levels of customer service and satisfaction as navigation through the site is dramatically improved. Additionally customers can even track their orders online in the Client area, thus helping to reduce unnecessary administration work for West Bromwich Albion FC.

In addition to this SEO Retail Manage, part of SEO Ecommerce, enables West Bromwich Albion FC to manage their products quickly and easily and to upload them to their online shop with the click of a button.

Being a Football Club West Bromwich Albion had some specific requirements, for example enabling visitors to buy their favourite football shirt with their name and a number printed on the back. Although this wasn’t a standard part of SEO Ecommerce IT3.com used their in house skills to update the system so that this feature fitted in seamlessly.

Other amendments and updates were made to ensure that the solution was tailored to the needs of West Bromwich Albion, once again meeting and exceeding their expectations and requirements.

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