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Visit Cardiff
Case study


January 2005

SEO Sitebuilder with Tourism Module


The Cardiff Initiative facilitates the development and promotion of leisure and business tourism to Cardiff, Capital of Wales, working to enhance the economy of Cardiff by marketing the city as the gateway to Wales and by exploiting its potential as a premier destination in Europe, for business and leisure development and activity.

The Cardiff Initiative has four distinct areas of responsibility, all working together to offer a cohesive message:

  • Cardiff Conference Bureau.
  • Marketing and PR.
  • Tourist Information Centres.
  • City Centre Management.


The Cardiff Initiative was looking for a product that would enable them to be in full control of their website and enable them to get highly ranked in Search Engines. Their requirements were as follows:

  • Fully Updateable.
  • Multi-lingual facilities.
  • Created with Accessibility in mind.
  • Search Engine friendly.
  • Online Shopping system.
  • Function to set up and control Banner Advertising on the site.
  • Easy to use for visitors.
  • Ideas for an online booking system.

Solution provided

IT3.com proposed to build a brand new application for the Visit Cardiff ensuring that it incorporated every feature that The Cardiff Initiative required.

The SEO Site Builder gives them full control over every aspect of their websites; they can even create different ‘look and feels’ for individual pages. They have the ability to create as many pages and sub pages as they wish without any technical knowledge. The multi-lingual feature has been designed in such a way that they can cater for as many languages as they need to.

The application has been developed around strong Search Engine Optimisation (SEO) techniques to ensure that they are highly ranked in the Search Engines. They have also benefited from the expertise of our SEO specialist by getting ranked 1st for most of their key search phrases.

IT3.com felt that the Business to Consumer (B2C) version of ITSpree would be the most suitable for the Visit Cardiff website, giving them full control over the number of departments and products they wanted to add through an easy to use administration area. It also gives them the ability to monitor and process orders.

The Banner Advertising Administration Area gave them the ability to charge banners out based on location, length of time visible on the screen, per click or fixed fee for a predefined period. The system automatically calculates the billing and monitors the impressions.

As the site contains a large amount of information IT3.com have also included a Search facility. Visitors can simply type in what they are looking for and the website will come up with a list of all pages featuring the specific keyword(s).

New features are continuously being added to build upon the existing application. The Cardiff Initiative worked closely with IT3.com to develop the Tourism Module which meets the needs of their industry. Click here to find out all the Tourism Features.

The website is very well positioned in Google, being found in the first page for keyphrases such as:

Visit the website at: www.visitcardiff.com

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  • Search Engine Optimisation
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