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Sinclair Group
Case study
Summary
The Sinclair Group is one of the most successful and largest car dealerships in Wales. They have a vast range of dealerships, offering Audi, Volkswagen, Mercedes, Skoda and Smart brands. IT3.com has recently redeveloped 9 of the Sinclair Group websites.
Requirements
When The Sinclair Group first came to IT3.com they were looking to adopt a solution that would allow them to manage their cars and get them highly ranked in search engines. Ultimately the group wanted to maximise their presence online with the best Search Engine Optimisation product available in the market. IT3.com worked with them to meet these requirements and were able to provide them with the solution to meet all their online needs as well as maintaining the overall Sinclair Group branding throughout their 6 websites.
The Sinclair Group have been very pleased with their relationship with IT3.com and at the start of 2009 decided it was time to have a whole new fresh look for their websites. They were setting up a further three new websites with IT3.com to meet the requirements of the new dealerships they have acquired and thought a new look was needed to match the profile of their ever growing organisation.
Solution provided
For The Sinclair Groups original requirements IT3.com recommended the group uses both the SEO Site Builder Automotive and SEO AutoManage to promote and manage their cars online.
With SEO Site Builder Automotive, members of the Sinclair Group marketing team are able to add content to each of their websites – without any technological knowledge needed. They are also able to update the website constantly to promote special offers and new vehicle’s launch.
With SEO AutoManage they are able to easily manage their vehicle stock, while also having the features to send their cars to directories such as AutoTrader and Exchange&Mart.
Feedback
Richard Seaward, marketing manager at Sinclair Group, said: "the internet is becoming an increasingly important channel, with more and more buyers researching and searching for their next car online. We wanted to be sure that we didn’t get left behind and adopted the IT3.com solution as we felt it offered a really pro-active way of maximizing the presence of our cars on search engine results screens."
To view the Sinclair group website go to www.sinclairgroup.co.uk
