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Real Crisps
Case study


April 2006

SEO Site Builder


Found in 1997 Welsh crisp manufacturer Real Crisps has rapidly expanded to reach the Welsh and UK market.

The company started by selling its products to the local area, via its van sales services. After only a few months of operation, the company grew fast, becoming suppliers of wholesalers not only in Wales but all the UK.

In 1999, after receiving personal investments from The Directors of Bar and Restaurant Foods Ltd, the company changed its name from Real Crisps to Sirhowy Valley Foods Ltd. Since then Real Crisps gained its place on the shelves of major supermarkets in the UK including Tesco, Asda and Sainsburys.

Key areas of business:

Their two brands, Real Crisps and REAL. Chips hand cooked crisps cater for different markets. While Real Crisps are mostly sold at retail outlets, such as supermarkets and pubs, REAL. Chips target higher quality food shops such as hotels and delis.


John Mudd, Sales Manager for Real Crisps responded to an email from IT3.com inviting him to a ‘Get Visitors to your Website’ monthly seminar. John attended the seminar and found it to be extremely interesting. Adam Price, MD of IT3.com selected the Real Crisps website to be analysed at the end of the seminar. John quickly learnt ways in which his existing website could be improved and what IT3.com could offer Real Crisps. John was very interested the benefits SEO Site Builder could bring to their business and chose IT3.com to help them improve their website.

  • Easy to use content management system
  • Flexibility to update website content frequently
  • Better rankings on the search engines

Solution provided

IT3.com redesigned and restructured the website so it was easier to use and eye-catching for visitors. Most importantly, with only one month since its launch Real Crisps has been achieving fantastic results in the search engines with SEO Site Builder – to check, click on the key phrases bellow in Google:


“IT3 has given us an easily adaptable website where content can be edited on a day to day basis, and in today’s competitive market place this is an essential tool. The service also provided has been great and they are quick to respond to any queries we have. We would definitely recommend IT3 to others”

Sarah Wenham, Real Crisps Marketing Executive.

Visit the website at: www.realcrisps.com

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