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Oatmeal Training
Case study


June 2006

SEO Site Builder


Oatmeal Training provide management development courses within the corporate and government marketplace as well as several leading UK and US business schools. The core teaching centers around persuasion and effective communication, and covers a multitude of scenarios like raising finance, pitching for business, communication with shareholders etc.

Oatmeal Training is part of the Oatmeal Group, covering the four key areas of business which are:

  • Consultancy – vision and strategy deployment
  • Training – skills development
  • Marketing – core communication
  • Adventures – motivation and team building


Oatmeal had been looking for a content management solution for over two years, and had looked as far as Australia before deciding on the solution from IT3. ‘Having worked within the IT marketplace for many years we had an excellent understanding of what we needed to push our company forward, but most solutions failed to live up to the promises made’ stated John Davies, MD of the Oatmeal Group. Oatmeal’s key requirements were:

  • W3 compatible to be DDA compliant
  • Automated optimisation
  • Template driven solution to include news and PR
  • Future proof technology that was scalable
  • Modular system to allow for e-commerce
  • Full independent reporting capability

Solution provided

IT3.com proposed SEO Sitebuilder, a standard off the shelf solution that needed little initial setup. What was important was the look and feel which was very similar to the old site, negating the risks of changeover on existing users. Included in the site is a search engine, which provides an easy to use facility as the site grows.

The site is achieving great results online, being highly positioned for keyphrases such as :


“We couldn’t believe how quickly the site went up and the ease of use to change the ever evolving content. We were ecstatic that within a week major search engines were listing us, something that we hadn’t achieved for many years despite a large investment. We now regularly get ranked no1 for key search terms, despite fierce competition within the marketplace. I would not hesitate to recommend IT3 for anyone wishing to promote their product or service on the web; they are one of the few SEO companies that live up to their promises”

John Davies, MD, The Oatmeal Group.

Visit the website at: www.oatmealtraining.co.uk

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