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Kettler (GB) Limited
Case study

http://www.kettlercrosstrainer.co.uk

January 2008

SEO Ecommerce and SEO Live Support


Summary

Kettler (GB) Limited is part of the German manufacturing group Heniz Kettler GmbH & Co. Kettler brands are universally recognised and symbolise quality, style and durability.

They specialise in a wide range of products ranging from fitness equipment and garden furniture to outdoor garden play equipment and table tennis tables. All of their products are guaranteed for a minimum of 2 years and are sold at most leading retailers.

Requirements

After gaining success from selling their products in retail stores, Paul Bevington, Managing Director of Kettler (GB) decided it was time to enhance their online presence and start selling directly online.

In order to stand out from the competition, Kettler required a website that looked professional yet would be easy for visitors to use and buy from. Additionally as new product’s come into stock on a regular basis Kettler required a site that would be easy for their staff to manage and update.

After spending a vast amount of time researching different companies, Kettler (GB) decided to choose the Microsoft award winning IT3.com to ensure that their online presence was a success.

Solution provided

IT3.com worked closely with Kettler in order to decide how best to fulfil their requirements. IT3.com set out to create a search engine friendly Ecommerce website that would help Kettler to stand out from the competition and ultimately increase the number of visitors to their website.

IT3.com recommended SEO Ecommerce. The sophistication of this system was needed to ensure the new Kettler site looked professional and allowed visitors to locate their products easily with a smooth, uncomplicated buying process.

Kettler needed to be able to manage the products on their website site easily and are using the SEO Retail Manage. This allows the team to easily manage the categories, sub-categories and product ranges to ensure their website is kept up to date at all times. It will also enable them to manage their sophisticated delivery process.

In regard to the look and feel of the site, a bespoke design was created whereby IT3.com worked closely with the advertising agency used by Kettler to ensure a continuous theme of the Kettler brand was achieved.

Kettler use a very sophisticated delivery system and this needed to be closely replicated within the shopping system to ensure that the ordering online process was smooth and easy for shoppers. Additionally SEO Ecommerce gave Kettler greater flexibility when adding products to the site as well as making it easy for them to process orders.

As Kettler stock a wide variety of products on the website, IT3.com recommended SEO Live Support in order to allow Kettler to talk to visitors on their site in real time and help them find exactly what they are looking for. This also enables them to get closer to their customers and provide an extremely high level of customer service.

Feedback

“It has been a great pleasure working in conjunction with IT3.com in regard to setting up the eCommerce website for Kettler. We are really happy with the look and feel of the site as it complements the brand and I am confident that the new website will play a big part in helping with the overall marketing strategy in re-launching the Kettler brand.”

Paul Bevington, Managing Director of Kettler (GB).

Visit the website at: www.kettlercrosstrainer.co.uk





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