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Jenkins Suzuki
Case study

http://www.cardiffsuzuki.co.uk/

October 2007

SEO Sitebuilder and SEO Automotive, SEO Live Support


Summary

Jenkins Suzuki Cardiff is a main Suzuki dealer for New and Used cars, Servicing, Parts, Accessories and MOT's in the Capital City of Wales.

They are a family owned and run dealership and have also recently moved to a fantastic two storey showroom on Hadfield road, Cardiff. Having over 200 vehicles in stock Jenkins Suzukiís aims to offer the best value and quality in the country in all aspects of their business.

Owners of Cardiff Suzuki; Russell and Ken Jenkins have known IT3.com for many years and used IT3.comís services when they were part of James and Jenkins, Cardiff. When they set up the new Suzuki dealership in Hadfield Road they didnít hesitate to come back to IT3.com to provide their web presence.

Requirements

After setting up their new company Jenkins Suzuki, felt they now needed to get their website set up for the launch. They wanted to create a stylish and professional website to fit in with their new image enhanced by their new state of the art building

As well as creating the perfect design for their site they also wanted a system they could manage themselves. Giving them the ability to be able to manage their car stock; allowing them to update content and images as often as they wanted. Cardiff Suzuki also wanted to be able to broadcast their vehicles to directory websites.

These were there key requirements for Cardiff Suzukiís website. However, they also understood the importance of Search Engine Optimisation. After all if you canít be found you canít compete. They wanted to make sure that theyíre site was completely Search Engine friendly giving them the best opportunity to stand out from their competitors and get found in the search engines. Cardiff Suzuki knew that IT3.com were specialists in Search Engine Optimisation and would be able to get them up the rankings with their new domain.

Solution provided

Having worked with Cardiff Suzuki before IT3.com knew exactly what they would be looking for. After an initial meeting to clarify what their requirements were for the site and discuss any ideas they may have to do with the design of the site IT3.com then began to put into motion the creation of the new Cardiff Suzuki site.

They are using our full SEO Automotive product allowing them to be in full control of their website. This gives them the ability to update any content on their website without any need for technical knowledge.

Cardiff Suzuki are also using SEO Auto Manage which is a desktop controlled system which allows them to manage their vehicles and send them straight to the website. Cardiff Suzuki also wanted to be able to broadcast their cars to directory websites. SEO Auto Manage allows them to do just that having the option to easily forward their cars to directories such as Ebay, Auto Trader, Fish 4 etc at the click of a button. Auto Manage also offers them the option of printing out silent sales sheets if Cardiff Suzuki wished to use them.

Every aspect of the website was designed with Search Engine Optimisation in mind. Cardiff Suzuki also have access to a full online statistics package, which enables them to produce reports for all of their site data. These details how many visitors have been on their site; how many pages were viewed and also gives them the ability to see how many visitors have found them through the search engines and which search engines theyíve used. This gives Cardiff Suzuki the opportunity to see just how successful their site is at attracting visitors and also gives them the ability to measure the success of the Search Engine Optimisation.

IT3.com was able to get Cardiff Suzukiís full system up and running for the opening of the new showroom.

Feedback

"I've been using IT3.com's software for many years now and have found it to be very easy and structured. I'm not an IT boffin but have found using the software very straightforward. I have since moved to another company and we are again going to be using IT3.com's software as I've got on with it so well. We are very pleased with our web results that have been achieved over the last few years and I am confident that these results will continue."

Russell Jenkins, Jenkins Suzuki.

Visit the website at: www.cardiffsuzuki.co.uk





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