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James and Jenkins
Case study

http://www.jamesandjenkins.co.uk

July 2005

SEO Automotive and SEO Automanage


Summary

James & Jenkins had an online presence for approximately 3 years before they met IT3.com. Not happy with their current provider they asked us to review their existing website and to see if we could suggest any improvements. We quickly realised that the site was poorly constructed using both frames and flash for critical elements of the site, such as navigation. We also saw some structural changes that we felt they would benefit from with regards to search engine placement.

After looking at their existing content management system we identified areas in which we could speed up productivity and greatly increase their exposure to search engines. We made additional suggestions on how we could add further value to the system by looking at ways of being able to connect directly to the main industry directories such as AutoTrader.com and Fish4.co.uk

Requirements

  • To be able to be found in the search engines.
  • If possible time saving.
  • Fresh corporate design.
  • A content management system that was so easy to use that even they could use it on a daily basis.

Solution provided

These requirements gave us the opportunity to use James & Jenkins as a 'donor' site for the SEO Automotive module.SEO Site Builder dealt with their basic site pages and the Automotive Module dealt with the fast changing range of vehicles that they were holding in stock at any particular time.

Please click here to see the full list of all the features that the Automotive Module provides.

James and Jenkins' website is achieving fantastic results online, being highly ranked in Google for keyphrases such as:

 

Visit the website at: www.jamesandjenkins.co.uk





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