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Chorley Nissan Group
Case study


January 2007

SEO Automotive and SEO Automanage


The Chorley Nissan Group is the largest Nissan Group in the North West, with seven dealerships proving new and used cars to the Lancashire and Manchester area.

The Chorley Nissan Group's key areas of business the dealerships:

  • Chorley Nissan Wigan
  • Chorley NIssan Chorley
  • Chorley Nissan Preston
  • Chorley Nissan Burnley
  • Chorley Nissan Blackpool
  • Bugle Inn Euxton
  • Bugle Inn Parbold


The Chorley Nissan Group contacted IT3.com looking to find out more what they could do to help their website get better results online. During their first meeting, the Chorley Nissan Group became aware of the importance of being found in the search engines and how the SEO Site Builder Automotive and SEO AutoManage could help them to maximise their presence online. Their requirements included:

  • Getting highly ranked in search engines.
  • A stock management software which would allow them to easily send their cars to online directories such as AutoTrader.
  • A fresh, more attractive and accessible website.

Solution provided

IT3.com proposed that the SEO Site Builder Automotive and SEO AutoManage products would be the best solution for The Chorley Nissan Group.

With the SEO Automotive the Chorley Nissan Group would be in control of their website to add information about each of their dealerships and services provided – all this without any technical knowledge.

The Chorley Nissan Group would also be using the SEO AutoManage, a desktop based control system that would allow them to manage their vehicles and send them straight to the website; also having the option to easily forward their cars to motor trade directories such as AutoTrader with a click of a button.


“After considering quite a few web developers we were very impressed with the level of professionalism of IT3.com. In our initial meeting I learnt more about the internet than I have ever known. We became aware of the importance of getting found in search engines and how the SEO Site Builder Automotive and SEO AutoManage would allow us to easily manage our website and vehicle stock while at the same time getting our vehicles highly ranked in search engines. Their graphic designers created exactly what we were looking for and more. In fact IT3.com’s high standards of expertise and customer services have exceeded our expectations”

Gary Lamb, Chorley Nissan Sales Manager. .

Visit the website at: www.chorleynissan.co.uk

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