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AJ Access Platforms
Case study


January 2006

SEO Sitebuilder with Repetitive Industry Module and SEO Live Support


AJ Access Platforms are an extremely well established company in Caldicot that supply a wide range of powered access solutions to customers world-wide.

AJ Access Platforms key areas of business are:

  • New and used Access Platforms
  • Rental Services
  • Service and Maintenance
  • Training
  • Aluminium Products
  • Safety Equipment and Workwear


AJ Access Platforms were looking for a way to get their website highly ranked in the search engines.

Tony Mort, the managing director was sitting at his desk one day and spotted an email inviting him to a breakfast networking event where the guest speaker was talking about Search Engine Optimisation – it caught his eye and he decided to attend.

After listening to Adam’s presentation Tony wanted to know more about what IT3.com could do for Access Platforms, so IT3.com visited their offices and presented the SEO Site Builder.

AJ Access Platforms offers a wide range of access platforms and wanted a way to be able to put them all online easily, manage them and yet still get highly ranked in the search engines.

Solution provided

IT3.com advised AJ Access Platforms that the repetitive module would the most appropriate for their needs.

The SEO Site Builder repetitive module allows AJ Access Platforms to add their products information online easily using the simple import facility; they can also add images for each product at the click of a button.

The Module also includes:

  • An easy to use Content Management System that allows them to add, remove and change web pages and content at any time.
  • An uncomplicated Asset Manager which allows resources such as images and PDF files to be easily uploaded and managed.
  • Optional Plug-ins – AJ Access Platforms use the CAST Newsletter service which allows them to send their latest newsletter to customers that subscribed to it via the website.

AJ Access Platforms' website are being found on Google's first page for keyphrases such as:


“Sitting at my desk one day, an email popped up on my computer and just as I was about to delete it, I spotted the words Search Engine Optimisation (SEO). It was an invitation to an IT3.com seminar , so I went along. The IT3.com team were extremely friendly and had a wealth of knowledge and experience within the SEO industry. I arranged for them to come and see me a week later and I decided there and then that this is what I needed and SEO Site Builder was perfect.

I must admit I was sceptical at first as I’d had many companies contacting me, however, IT3.com have done wonders and now we are on the top page of Google for What we do, and the majority of our products. We couldn’t have asked for any more!”

Tony Mort, MD, AJ Access Platforms.

Visit the website at: www.accessplatforms.com

Call us today for more information 08700760761
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